About Integrity Hoops

What is integrity hoops?

Integrity Hoops all started out of necessity in a dusty New Hampshire gym back in 2007. Founder Noah LaRoche was just trying to find a way to help his younger brothers and their friends improve their game. It has now become a premier basketball training and consulting company. Noah plans practices for the world’s best basketball players and has created a place where players, coaches, and anyone can learn, adapt and grow.

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About Noah Laroche

Noah LaRoche is a basketball coach from Portsmouth, New Hampshire. He started Integrity Hoops to provide basketball practice that develops skills that translate to any team or system. 

He helped overlooked local players like Georges Niang and Duncan Robinson blossom. He developed his range of experiences training professional players on the court at Attack Athletics in Chicago, doing strength and conditioning in China, and working in the video room with the Oklahoma City Thunder.

Players and coaches who work with him appreciate his energy and professionalism. He is a curious, independent thinker and has an unbridled passion for helping other people reach their goals. He sets a high standard of excellence and creates an engaging, dynamic atmosphere that makes working hard fun.

Player Testimonials

“The community of Integrity Hoops is a family. Whether it’s guys that come in here competing every single day to guys that you see during the season…it’s a great support system for you to really take the game to the next level.”

— Harrison Barnes

“Noah is number one, a great friend of mine and number two, a great leader. Somebody that consistently pushes me each and every year to become a better player. I’m thankful for all the people I’ve come across, all the people that helped as part of the program.”

— Russell Westbrook

“The Integrity Hoops community is one that challenges you every day to reach your full potential… the group makes you better with their consistent effort and dedication ”

— Georges Niang