Cognition Coach
Mission Statement
Part of Integrity Hoops’ mission is to positively transform lives through basketball, and the mission for Cognition Coach is no different. Noah created Cognition Coach with the intention of helping coaches improve their leadership skills, challenging their philosophies, and building a community for coaches to connect and learn from each other. Much of this is taught through Noah’s Principles.
The Principles
The principles of play are constantly re-emerging patterns that create the game's most efficient shots. When watching a basketball game, it is often striking that the best players seem to be one step ahead of their opponent. Even when they're not the fastest or most athletic, the game moves in slow motion for them because of their pattern recognition. Experts notice meaningful patterns of information that novices don't through "chunking" information.
Noah is a teacher of the fundamental principles of basketball and the practice design necessary to make playing this way second nature. There cannot be one without the other. For example, in critical moments of close games, coaches often lament the players' lack of solutions when the plays don't work. But without training with representative design, practice doesn't create the context for creative solutions.
Noah identified the principles from first-principle thinking. He inherited no playbook to bind him to conventional ideas of offensive basketball. Instead, his idea is to equip players with the problem-solving ability to react to situations more quickly than the defense. By knowing ahead of time what your teammate is going to do, you create shared cognition.
“Why nba teams should study
a school you’ve never heard of”
— Coach Daniel
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